How to write a good cover letter?

How to write a good cover letter?

A good cover letter makes it possible to distinguish oneself. It helps your CV stand out from the crowd of applications received by an employer. When responding to a job offer, whether by mail, e-mail or fax, always attach a cover letter to your resume. A cover letter is an integral part of your business approach. It deserves special attention. A cover letter introduces you, introduces your resume and is your first chance to make a good impression on your potential employer. Try to make it attractive: the reader will then be more likely to take a few extra minutes to study your resume and may give you priority over other candidates. Never send your CV without a letter!

In the cover letter, you convince the personnel managers of your qualifications, your experience and your motivation. You should not just copy the knowledge and skills on your resume. You should especially talk about how the company could benefit from your experience and what qualities you could bring. If your resume focuses on your past, the cover letter focuses on your future. It must contain:

  • A clear structure: a presentation in several readable paragraphs
  • Conciseness and relevance: Ideally, just one page – focus on what’s important and what’s relevant.
  • Have confidence in yourself: Be sure of your knowledge and avoid formulations that betray doubt. Be careful not to overdo it either.

Put yourself forward and build your cover letter according to the AIDA model:

  • Attention: Attract attention and surprise your recipient by using formulas like “Your company is a leader in this sector. It is therefore with pleasure that I submit my application;
  • Interest: Introduce yourself through some of your qualifications and skills and awaken the interest of the company;
  • Desire: Tell them why you should be in this position and how you could contribute to the success of the company. Respond to the employer’s desire to know more about you;
  • Action: Take things in hand and try to convince the staff to take action and to invite you to an interview with formulas such as “It is with pleasure that I will present my ideas during an interview.

If the candidate thinks he is not proficient in writing a good cover letter, he can ask for Assignment help from an Assignment writing service. However, if he decides to write the cover letter himself, then here are some guidelines for successful first contact.

Presentation and layout

Make sure your cover letter is clear and clear and does not contain any grammatical or spelling mistakes. Emails must be written in a standard font, with standard formatting; their style must be similar to that of a handwritten letter.


The content of your cover letter must be brief and structured. Avoid repeating the CV information (Unlike the CV, a letter of motivation can be written in the first person.) In particular:

  • Your letter must address the right contact: the one whose name appears on the job offer. Avoid as far as possible the boilerplate formula “Mr or Madam”
  • If you respond to an ad, indicate it. Mention the job title, the potential reference, and where and when you saw the ad
  • The essential element of the cover letter: the first sentence which is also called the catchphrase. As for newspaper articles, it is she who will make the recruiter want to continue reading. Since this simple sentence will provide information about your personality, it is best to write it clearly and dynamically. Above all, avoid the clichés of the style “your job offer has caught my attention” or “I have always dreamed of working in your company” . Better show that you know the industry, or talk about your motivation for the job.
  • In some cases, an announcement will indicate that a more substantial letter is being requested. Always follow the specific instructions and give any information requested (current salary for example).
  • Quickly describe your current situation and indicate why you are looking to change jobs. Mention your current or previous position, professional and academic qualifications and training. Keep in mind the position or company targeted to present this information in the most relevant way possible.
  • Talk a little about the company you are applying for: it will show your potential employer that you have read the ad correctly and that you have done some research on the organization. Also indicate why you are interested in this employer.
  • Also briefly highlight why an employer might want to meet you and hire you. Highlight the skills you can bring to the company, your successes and your versatility; why you can contribute to its success and what makes you different. Mention the traits of your personality that are relevant to the position, being careful not to appear too subjective.
  • Make sure, however, that your cover letter reads naturally and does not overly artificially cover each point mentioned in the application letter. The reader must have the impression that you will usefully complement his team;
  • Avoid negative information of any kind in your cover letter and resume.

Conclude your letter by politely showing your interest in a dialogue with the recruiter. Mention that you would like to have the opportunity to further discuss the relevance of your application during an interview and that you expect an answer at its convenience.


Do not use a standard letter. The cover letter must be addressed to a particular employer and to a particular place. Use the keywords used in the job advertisement, but use them with common sense. It is not a question of simply repeating the keywords that the recruiter wants to hear/read but to integrate them in the context of your career. Would, could and any other form in the conditional are to be banned, just like the negative formulas.

Minimize the use of the first person singular, especially at the beginning of the sentence or paragraph.  Make sure that personnel managers read your cover letter with interest, feel motivated, and immediately find the knowledge and experience they are looking for. This will help you get closer to the job interview.